Ron Turner · Orange County, CA

I help people raise their standards — and build the discipline to follow through.

Not through motivation. Not through hype. Through the same principles I've used coaching fighters for over two decades — applied to your work, your relationships, and your daily life.

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Takes less than 5 minutes · No payment required
How it works
1994
Training since
3°
10P Black belt
12
Week program
1:1
Coaching only
Ron Turner competing
Ron Turner
Founder · Iron Standard Coaching
A note from Ron

I'm not a motivational speaker. I'm not going to yell at you, fix you, or tell you I have all the answers.

What I can tell you is this: after 30 years on the mats and two decades coaching fighters, I've seen the same thing over and over. People don't struggle because they lack ability. They struggle because their standards disappear under pressure.

The work I do is simple — but it's not easy. We build real standards. A daily structure that actually holds. The ability to act when motivation is gone. That's it.

If that sounds like what you're looking for, let's talk.

Ron Turner
Iron Standard Coaching
The approach

Pressure doesn't create character.
It reveals what your standards actually are.

After two decades coaching fighters — people who perform under real pressure, with no room for excuses — I've seen the same pattern again and again. Talented people fall apart. Steady, disciplined ones rise. The difference isn't ability. It's standards.

01.
This isn't therapy

We don't process feelings. We build awareness, ownership, and action. If you need clinical support, I'll tell you — and I'll point you toward it.

02.
This isn't motivation

Motivation is a feeling. Feelings are unreliable. We build the kind of discipline that holds up when the feeling is long gone.

03.
This is a standard

A set of non-negotiables you hold yourself to — especially when things get uncomfortable. That's the work. Nothing more complicated than that.

About Ron

30 years on the mats. One standard.

I've spent most of my life around combat sports. I started training jiu-jitsu in 1994. I fought professionally in MMA. I've cornered UFC fighters including Alex Perez, Marlon "Chito" Vera, and Fernando Padilla, and I've coached Tony Ferguson. I run 10th Planet Costa Mesa and have been awarded a 3rd-degree black belt under Eddie Bravo.

What I learned coaching fighters turned out to apply everywhere else. Standards, structure, and the discipline to hold both under pressure — that's the work. Whether you're walking into a courtroom, running a business, or just trying to become the person you're capable of being, the principles are the same.

  • 1994Began training jiu-jitsu. Retired professional MMA fighter.
  • 2006Traditional Gi black belt under John DeLaO (Joe Moreira lineage).
  • 2012Founded 10th Planet Jiu-Jitsu Costa Mesa.
  • 201510th Planet black belt awarded by Eddie Bravo.
  • 20243rd-degree black belt, 10th Planet Jiu-Jitsu.
  • —Cornered UFC fighters including Alex Perez, Marlon "Chito" Vera, and Fernando Padilla. Coached Tony Ferguson.
Is this a fit

Before we talk, let's be honest about it

Most people who reach out aren't the right fit for this — and that's fine. I'd rather tell you straight than sell you something that won't work.

This might be a fit if…

  • You have discipline in some areas but it disappears under pressure
  • You know what to do — you just don't consistently do it
  • You want honest feedback, not hype or hand-holding
  • You're willing to take full ownership, no excuses
  • You can commit to 12 weeks of real work
  • You want tools that hold up long after coaching ends

This probably isn't for you if…

  • You're looking for someone to validate excuses
  • You want motivation and hype rather than a mirror
  • You need clinical mental health support — this isn't therapy
  • You're not willing to be honest about where you actually are
  • You want a quick fix without real commitment
  • You're not ready to be held to a higher standard
The program

12 weeks. 1:1 coaching.
One protocol, built for you.

Format is simple: weekly 45–60 minute sessions, one-on-one. No group calls. No generic worksheets. Built around your specific gaps, your specific life, and what it will take to close the distance between who you are and who you're capable of being.

01.

You reach out

Fill out a short application. Tell me where you are and what you want different. No payment at this stage.

02.

We talk

30-minute call. I'll tell you straight whether this is a fit. If it's not, I'll point you somewhere better.

03.

We commit

12 weeks. Weekly sessions. Full accountability. No half-measures.

04.

You build

Consistency through structure. You leave with tools that hold up without me.

— What you'll build
/
Clear personal standards and non-negotiables — written, not assumed
/
A simple daily structure that holds under pressure
/
The ability to act without waiting for motivation
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Composure — responding instead of reacting
/
Follow-through confidence, earned not borrowed
/
Tools that work long after coaching ends
In their words

What clients actually say

"His coaching isn't about motivation or hype. It's about building standards and systems that actually hold up when things get uncomfortable. The impact didn't stop in the gym — it showed up in how I think, how I work, and how I operate day to day."

Ash D.
Entrepreneur · Jiu Jitsu Practitioner

"Ron has a unique ability to act as a mirror, asking the exact questions needed to help me clear the muddied waters and identify what I am truly capable of. He doesn't just offer advice — he unlocks your potential and provides practical, actionable strategies that I now use every day."

Carlos Reyes
Gang Probation Officer · Santa Ana

"The discipline, accountability, and standards Ron instilled stayed with me through law school, the bar exam, and the early years of my legal career. The way he approaches pressure translates directly to the courtroom — staying composed, thinking several steps ahead, holding myself to a higher standard."

Kaveh Newmen
Attorney · Law Firm Owner
Get in touch

Start a conversation

This takes less than 5 minutes. There's no payment and no commitment. Just an honest look at where you are and what you want. If it's a fit, we'll talk.

Confidential · No payment required
If it's a fit, I'll be in touch within 48 hours to set up a call.